Driving new business with SEO

When approaching the development of a website, and growing your business online, you need to keep one thing at the centre of your mind:

"It is all about sales"

Okay, it might sound a bit obvious, but believe it or not, it's not obvious to everyone. We'll accept the proposition that some businesses aren't looking to attract new customers, and their website is essentially a glorified directory listing; but for vast, vast, vast majority of our customers, they need to be growing their business; and one of the most sustainable and effective ways to do this is online, by using a website and investing in SEO. 

As far as we are concerned, your website should be 24-hour sales person, working around the clock to generate you new customers. You don't necessarily have to be selling something online for a website to help you grow sales. Lead generation, via your website, can be very profitable. If a customer has found your website, and decided to send an email or pick-up the phone, then you know they want whatever you are selling. If they make contact, your website has done its job; now it's up to you to convert them. 

The problem, however, especially with start-ups and small businesses is that if they don't see immediate results, they just give-up on internet marketing. This is not a sustainable business model. Like anything worth having, you have to work at it, or employ an SEO consultant to work at it for you. Our clients, who engage us to develop their websites and work on their SEO and content marketing generate dozens of leads every week, and have a fantastic lead conversion rate. Their websites have generated hundreds-of-thousands of euro for their businesses and have become sustainable and profitable sales channels.

Influx has developed and uses a set of internet marketing (IM) and search engine optimisation (SEO) processes, grounded in age-old and modern principles, that are specifically tailored to growing niche verticals, in Ireland. These processes are continually refined and yield great results for our SEO clients throughout Ireland. Our SEO work in the areas of; solicitor website SEO, small/local business SEO; and eCommerce website SEO, is next to none, in Ireland.

We work with major clients in Dublin, Galway, Roscommon, Sligo, Leitrim, Longford and all across Ireland to help them grow their website's content, improve their Google search ranking, and generate new leads that become paying customers, all through SEO.

Our SEO services

We make no secret of the fact that search engine optimisation is more of an art than an exact science. Yes, you need to know how to edit edits, and building in Google friendly content, edit alt-texts, and up-date meta-data; but honestly, that's all the easy stuff.

When it comes to out-performing everyone else with respect to SEO, 80% of the effort goes into research and 20% into implementation. Because all the search engine's algorithms are constantly changing, especially Google, it's absolutely pointless to try and "game" the search results. Google's AI figures out if your website is actually providing quality content or spoofing, pretty fast.

It's all about people, so, if your website doesn't provide information that people are looking for, you simply won't rank on Google.

What is SEO?

Search engine optimisation (SEO) is the process by which you get your target audience to locate and click-through to, your website.

Influx is a sales driven SEO company based in Ireland. Your website is 24-hour salesperson, it needs to be generating you new customers, and SEO is the best way to do that, in the long-term.

Tracking

You're going to be using Google Analytics and Google Search Console on your website. We'll help you make full use of these SEO and web performance tools?

In addition, we'll use our industry standard tools to constantly update things.

Website audit

Before you start working on your SEO, you need to know where you stand. The research starts with an audit of your existing presence.

Our SEO audit assesses the overall health of your website and general online presence. The audit helps you, and us, to understand where you are now and opportunities for growing your online presence.

Social media

Whether you like it or not, you need to be on social media, especially if you have a consumer facing business. It's not quite as important as a website with a good Google ranking, but it is pretty close.

​Talk to us today, to see how we can help.

SEO process

Where to start? Not to be funny, but at the beginning. When we've done all the research that's needed, we start to make a plan of action.

Every step toward improvement begins with a strategy and a road-map.

Our dedicated SEO and content marketing team will help you to refine your strategy.

Refining

The good news is that when you work consistently on your website and it's SEO, you can yield long-term benefits. 

The bad news is, you can't really just stop. If your site goes out of date, Google will down-rank it pretty fast.

Talk to us