The simple website design process

From once we agree the scale of the web design project (project scope) your business requires we follow a very simple process to ensure success in developing your website and we all try to avoid as many pitfalls as possible. Inevitably there will be circumstances beyond yours and ours control but our dedicated web design team is here to navigate the sometimes choppy waters of the web design process with you. 

Website design discovery 

​Our chief strategist and web architect manages this step which revolves around us getting to understand your business, find out everything we need to know about your competitors, your current online presence (if any) and the desired outcome from your new website (your goals). Typically, discovery can take place over a number of in-person meetings and/or a couple of phone calls. This helps set the the foundation of your company’s new website project.

During this client engagement and discovery we will do some research into your business’s performance including a full evaluation of your online presence and analysis of your competitors’ online strategy (if required). We'll set out tentative aspirations for the short, medium and ling term and then you can move onto sharing examples of sites that inspire you. Discovery is simply us getting to know you and your business, so we can fully realize your online potential with your new website.

Once all this information has been collated, the job of getting your website started is undertaken. We now move onto the next phase of the process.

Architecture and wireframes

Having learned all there is to know about your business, your web designer will take your website project onto the next stage of the process – the Architecture Phase. This stage involves a lot of emailing, explaining and calls but that's all part of the process. You'll have full access to what each member of our team is working on for your website.

This part of the web design process will include wire frames creation for key we pages, in addition to collecting all the text, images, files and documents needed for your website. We store this in our secure online platform. If you opt-in for our copywriting services, you’ll have access to our copywriting team’s work online in real time (or you can provide the content you want to be used).

​Through our online platform, you can check through and make any edits you want to your content and then approve it for use on your new website. Once we have gathered all the required data and you are satisfied with the progress, we can then move onto the design element and drafting the site.

Refining drafts and designs

We will present you with a draft version of your website on our test platform. You will be asked to look over the site and provide feedback to us based on what you have been presented with. This is the best time to make any major changes you may want (with-in the parameters of the project scope). 

When we've received your feedback we should know precisely what you want and need from your website at this stage. Our team of web designers will now refine your project in line with our feedback. Throughout this period you will be in constant contact with the website deisgners working on your new site.

​This phase will include mock-ups of your final website pages, logo designs (if in project scope) and stationary (if in project scope) - depending on your needs and what we have agreed. Once this work is complete and you will sign off on the final designs, it's time to begin finalizing your site.

Design approval and launch

Once our team of web designers has refined your website design, we build it into our easy to use drag and drop content management system (CMS) and you are provided with training on how to edit your site, publish blogs and upload additional content such as videos and pictures to your website.

Once your website is fully built, the Testing Phase can get underway. This involves our team, in conjunction with you and your trusted confidants, combing through the site looking for any possible issues which may have arisen from the build process.

​If any are found, they’re fixed before your website goes live on the domain of your choice (subject to availability).

​Your website can go live!

Aftercare and SEO

After your website is tested and gets your approval, it goes live. Our websites are so well built that we include a 30 day guarantee of free maintenance if there is a problem from the site’s development and build process in line with our terms and conditions of service.

When your website is live we recommend that you monitor new traffic in your website editor back end, and find out where your customers are coming from and which pages on your website they are visiting.

This information is vital to your future marketing needs.

Marketing, lead generation, and sales!

You can't afford to forget about your marketing after you launch. Your website won't be found instantly so you will need to let people know that it does indeed exist. Influx specialise in online marketing, we can help you develop a strategy and work closely with in order to implement your strategy!

Recently, our digital marketing experts have began working even more closely with clients. We are developing a dedicated "digital lead generation" team, who will work full-time with select clients, managing their online presence, and assisting with the sales process. The goal of this new project is provide even more insight and support to clients, in order to further maximise the return on their investment. 

Want a website? What are you waiting for?

Don't leave for tomorrow what you can do today. Get in touch with our design team today by calling +353(0)83 818 4319 or by completing our quote request form by clicking the button below.

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