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Web design and digital marketing news

The worlds of website design, SEO, and content marketing are constantly changing. Google makes over 3000 changes to their search algorithm each year, so, we are keeping you up to date on all the latest updates and changes you need to know about.

Top web design trends of 2020

2/3/2020

 
Here are Top 10 web design trends that you will see in 2020. We have picked the most popular design trends and we predict & assume these will become trends in the web design industry.

List of top web design trends:
1. Super Minimal
2. Immersive 3D Art
3. Micro-Interactions
4. Rise of Isometric
5. Geometric
6. Micro-Animations
7. Illustration
8. Organic/Natural Shapes
9. Large Typography
10. Elegant Colors & Gradients
Now, just because something is trendy in the tech world, doesn't mean your business should have it. That's why you engage the services of an expert digital design and marketing professional. We analyse current trends, predict future trends, and remove the mystery that surrounds web design and digital marketing.

Of all the trends coming in 2020, the one that most businesses will benefit from is: "Super Minimal". Less is more, in web design. It always has been, despite the gaudy sites of the 90s and early 00s.

We are going to convince you to leave a lot of things out, when building your website. It would be much easier for us to just put it in, and keep you happy, but that wouldn't be the right thing to do. You don't want to end up with a monstrosity like Homer Simpson did, when he built his web page.
Needless to say, despite Homer's assertion, it was not the world's greatest website. Clean, clear, and correct - the three Cs. 
  • Clean: Your design must be clean, not bulky or jumpy, your website needs to work.
  • Clear: You must use high quality images and branding, such as logos, when developing a new website. Poor quality graphics just won't cut it in 2020.
  • Correct: Your content must be accurate and to the point. Don't waffle, Google knows when you're website waffles-on. 

Of course, there's more to website design and digital marketing than this, but as a general rule, if you follow these few tips, you won't go too far wrong. Our dedicated and professional digital design and marketing team are here to help, and we use the best software in the world, to give your business the best chance of succeeding online and being competitive.

    ​Influx.ie

    Ireland's top web design and digital marketing agency. 

    We create unrivaled, unique content that will rocket your search rankings on Google.

    Golden rule

    SEO and content creation are more of a fine art than they are an exact science.  The goalposts are forever being changed, and keeping up-to-date with them can be exhausting. 

    Essentially, you should look at algorithm changes more as things to actively avoid falling-foul of, rather than a standard to be constantly chasing and never acheiving. 

    Businesses need to focus their efforts and resources on creating useful, attractive content, that is timeless and that people actually want to find, as opposed to being constantly trying to hustle the constantly changing Google algorithm. 

    Google isn't dumb, it recognises when a site is purely designed to win keyword bingo, and it also knows if a website offers no actual useful content for consumers. Your site will be down-ranked if you try to game the system, so, just focus on creating original and engaging content, it pays dividends in the long-run.

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  • Home
  • About
  • Process
  • Services
    • eCommerce websites
    • Solicitor websites >
      • Solicitor advertising regulations
    • Small business websites
    • Start-up websites
    • Content marketing
    • SEO in Ireland
    • Website grants
  • Contact
  • News
  • +
  • Get Started