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The worlds of website design, SEO, and content marketing are constantly changing. Google makes over 3000 changes to their search algorithm each year, so, we are keeping you up to date on all the latest updates and changes you need to know about.

Solicitors that invest in SEO grow their revenues by multiples

10/8/2020

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Our research shows that solicitors who invest more in their SEO and content marketing grow their revenues exponentially

Influx works with a number of law firms through-out Ireland. For some solicitors, we just provide basic website design services. These lawyers are really just looking to have a web presence to be able direct existing clients to for general information and to maintain a presence for people who are specifically looking for their practices contact details.

When we ask them why they are not interested in more advanced SEO and content marketing campaigns that would deliver them more business; they tend to tell us that they're already business enough, and they just see their website as a necessary evil (we won't argue with that analysis when they are not looking to grow sales).

However, your website is should really be a full-time, low-cost salesperson. That's the work we really love to do for our clients, and see the results as they grow their revenues by multiples, and gain loads of new customers through their websites.
seo for solicitors in ireland
website design for solicitors in ireland

If you want to, you can grow your law firm with a good website

For the more eager solicitors out there, for whom there can never be too much work, our SEO and content marketing services are perfect. One good lead from a solicitors website could yield a practice tens-of-thousands-of-euro in billable hours, in both private fees and in free legal aid. 

Solicitors in the bigger cities like Dublin, Cork, Galway and Limerick are really good at investing in their SEO and overall online presence. Our content marketing campaigns deliver amazing results for our clients. With a good website and considered investment in the creation of original and quality content, even brand new law firms can go from zero to a hundred thousand euro in revenues int he space of 12-18 months.

Established law firms, who have not been investing in their websites and SEO, up till now, can double or even triple their revenues in particular areas of their practices, just by focusing their marketing efforts on certain verticals. For example, if you are a general practice solicitor, doing a healthy turnover across various areas of practice, such as: medical negligence, personal injury, and commercial litigation; and you want to grow one part of your practice, you can, easily.

By focusing on a narrow-vertical, a specific area of legal practice, you can channel your resources into being really effective online. Building good, original content, can grow the authority of your website and help it rank better on Google for high-value keywords and phrases. 

We are helping a select number of clients to target their marketing efforts on specific areas, including: Garda station interviews, TUSLA investigations, extradition, and geographically targeted district court work. We make a point of only working with one firm at a time to develop content in a particular niche. 

So, if you want to grow an area of your practice that we're not already working on, get in touch and have a chat with one of our website design and content marketing (SEO) specialists.
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    ​Influx.ie

    Ireland's top web design and digital marketing agency. 

    We create unrivaled, unique content that will rocket your search rankings on Google.

    Golden rule

    SEO and content creation are more of a fine art than they are an exact science.  The goalposts are forever being changed, and keeping up-to-date with them can be exhausting. 

    Essentially, you should look at algorithm changes more as things to actively avoid falling-foul of, rather than a standard to be constantly chasing and never acheiving. 

    Businesses need to focus their efforts and resources on creating useful, attractive content, that is timeless and that people actually want to find, as opposed to being constantly trying to hustle the constantly changing Google algorithm. 

    Google isn't dumb, it recognises when a site is purely designed to win keyword bingo, and it also knows if a website offers no actual useful content for consumers. Your site will be down-ranked if you try to game the system, so, just focus on creating original and engaging content, it pays dividends in the long-run.

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  • Home
  • About
  • Process
  • Services
    • eCommerce websites
    • Solicitor websites >
      • Solicitor advertising regulations
    • Small business websites
    • Start-up websites
    • Content marketing
    • SEO in Ireland
    • Website grants
  • Contact
  • News
  • +
  • Get Started