Ecommerce marketing in the modern age

Growing your eCommerce site's sales

It's important that you define what you want to achieve before you begin, trying to market your eCommerce website. Neil Patel has prepared a fantastic course, suitable for beginners. In the video across, he focuses purely on e-Commerce. And just in case you don't know the definition, e-Commerce, also known as electronic commerce or internet commerce, refers to the buying or selling of goods or services using the internet and the transfer of money and data to execute these transactions. 

For this article, we're going to assume that you already have a e-Commerce site set up, you're already going, you're hopefully at least getting a sale or two, if not, no worries. To get most our of this guidance, you're going to have to go through it step by step, so don't skip ahead.

I don't care if you don't know how to code, we'll figure out how to get you sales. You need to have goals. If you want to do well and take a slice out of that trillion or multi-trillion dollar market, you need to have SMART goals, and we have a worksheet for you that you'll fill out at the end. ​

-So you want to be specific, right? What is your specific goals that you're trying to hit? You want to have measurable results. If you can't measure what you're trying to achieve, then how do you know you achieved it? You want to have something that achievable. If it's not achievable or obtainable, it's unrealistic, you're wasting your time. You also want to be relevant, right? Very result-based. Are the actions you're taking going to help you achieve the results you want? And of course, you need to set a time-frame. 

In his videos, Neil doesn't go over every little thing or every little fine-tuned thing that you can do with your marketing. Instead, he gives us the meat and potatoes, the stuff that you should be doing and the stuff that many people aren't, but that'll drive the results.

In addition to this course, you need to be active, go do your own research, go try to learn from others, continually try to improve your marketing skills when it comes to your e-Commerce site, because that's how you truly get better. 

Follow the processes outlined in the videos, and don't worry if you can't implement everything right away, and you'll eventually become an online success story, but you can't "half-ass" it. There's nothing wrong with being slow and steady, but you're going to have a plan, and as long as you follow your plan, you'll get more traffic and more importantly, you're going to get sales. You also have to possess a successful mindset. 

Never give up, act on your goal, and stay away from the negativity and the naysayers. yes, online is competitive, but you're working with some of the best in the digital marketing business. If you believe that you can do it, you will see the results.

In other articles and posts, we'll get into SEO and CRO, then I'll dive into sales channels, and of course, marketing channels. For now, I want you to pick up the phone and talk to one of our experts about how we can help your business grow sales, online.