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Web design and digital marketing news

The worlds of website design, SEO, and content marketing are constantly changing. Google makes over 3000 changes to their search algorithm each year, so, we are keeping you up to date on all the latest updates and changes you need to know about.

Ecommerce marketing in the modern age

28/7/2020

 

Growing your eCommerce site's sales

It's important that you define what you want to achieve before you begin, trying to market your eCommerce website. Neil Patel has prepared a fantastic course, suitable for beginners. In the video across, he focuses purely on e-Commerce. And just in case you don't know the definition, e-Commerce, also known as electronic commerce or internet commerce, refers to the buying or selling of goods or services using the internet and the transfer of money and data to execute these transactions. 

For this article, we're going to assume that you already have a e-Commerce site set up, you're already going, you're hopefully at least getting a sale or two, if not, no worries. To get most our of this guidance, you're going to have to go through it step by step, so don't skip ahead.
I don't care if you don't know how to code, we'll figure out how to get you sales. You need to have goals. If you want to do well and take a slice out of that trillion or multi-trillion dollar market, you need to have SMART goals, and we have a worksheet for you that you'll fill out at the end. ​
-So you want to be specific, right? What is your specific goals that you're trying to hit? You want to have measurable results. If you can't measure what you're trying to achieve, then how do you know you achieved it? You want to have something that achievable. If it's not achievable or obtainable, it's unrealistic, you're wasting your time. You also want to be relevant, right? Very result-based. Are the actions you're taking going to help you achieve the results you want? And of course, you need to set a time-frame. 

In his videos, Neil doesn't go over every little thing or every little fine-tuned thing that you can do with your marketing. Instead, he gives us the meat and potatoes, the stuff that you should be doing and the stuff that many people aren't, but that'll drive the results.

In addition to this course, you need to be active, go do your own research, go try to learn from others, continually try to improve your marketing skills when it comes to your e-Commerce site, because that's how you truly get better. 

Follow the processes outlined in the videos, and don't worry if you can't implement everything right away, and you'll eventually become an online success story, but you can't "half-ass" it. There's nothing wrong with being slow and steady, but you're going to have a plan, and as long as you follow your plan, you'll get more traffic and more importantly, you're going to get sales. You also have to possess a successful mindset. 

Never give up, act on your goal, and stay away from the negativity and the naysayers. yes, online is competitive, but you're working with some of the best in the digital marketing business. If you believe that you can do it, you will see the results.

In other articles and posts, we'll get into SEO and CRO, then I'll dive into sales channels, and of course, marketing channels. For now, I want you to pick up the phone and talk to one of our experts about how we can help your business grow sales, online.

    ​Influx.ie

    Ireland's top web design and digital marketing agency. 

    We create unrivaled, unique content that will rocket your search rankings on Google.

    Golden rule

    SEO and content creation are more of a fine art than they are an exact science.  The goalposts are forever being changed, and keeping up-to-date with them can be exhausting. 

    Essentially, you should look at algorithm changes more as things to actively avoid falling-foul of, rather than a standard to be constantly chasing and never acheiving. 

    Businesses need to focus their efforts and resources on creating useful, attractive content, that is timeless and that people actually want to find, as opposed to being constantly trying to hustle the constantly changing Google algorithm. 

    Google isn't dumb, it recognises when a site is purely designed to win keyword bingo, and it also knows if a website offers no actual useful content for consumers. Your site will be down-ranked if you try to game the system, so, just focus on creating original and engaging content, it pays dividends in the long-run.

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  • Home
  • About
  • Process
  • Services
    • eCommerce websites
    • Solicitor websites >
      • Solicitor advertising regulations
    • Small business websites
    • Start-up websites
    • Content marketing
    • SEO in Ireland
    • Website grants
  • Contact
  • News
  • +
  • Get Started