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Influx.ieIreland's top web design and digital marketing agency. Golden ruleSEO and content creation are more of a fine art than they are an exact science. The goalposts are forever being changed, and keeping up-to-date with them can be exhausting.
Essentially, you should look at algorithm changes more as things to actively avoid falling-foul of, rather than a standard to be constantly chasing and never acheiving. Businesses need to focus their efforts and resources on creating useful, attractive content, that is timeless and that people actually want to find, as opposed to being constantly trying to hustle the constantly changing Google algorithm. Google isn't dumb, it recognises when a site is purely designed to win keyword bingo, and it also knows if a website offers no actual useful content for consumers. Your site will be down-ranked if you try to game the system, so, just focus on creating original and engaging content, it pays dividends in the long-run. Archives
August 2020
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