Our research shows that solicitors who invest more in their SEO and content marketing grow their revenues exponentiallyInflux works with a number of law firms through-out Ireland. For some solicitors, we just provide basic website design services. These lawyers are really just looking to have a web presence to be able direct existing clients to for general information and to maintain a presence for people who are specifically looking for their practices contact details. When we ask them why they are not interested in more advanced SEO and content marketing campaigns that would deliver them more business; they tend to tell us that they're already business enough, and they just see their website as a necessary evil (we won't argue with that analysis when they are not looking to grow sales). However, your website is should really be a full-time, low-cost salesperson. That's the work we really love to do for our clients, and see the results as they grow their revenues by multiples, and gain loads of new customers through their websites. Even more people use mobile for social media, linking directly to your website from social media and going directly to your websites URL
Google make over 3200 changes to their search algorithms, every year
The big change for 2020 is that the number of visitors that people are going to get from organic traffic is going to continue to decline.
Watch this really information video, from Neil Patel. Neil is one of the worlds leading SEO consultant. In addition to Googles own search engine optimisation tools, we use the software developed by Neil, to improve your websites Google ranking, as part of our digital marketing campaigns. |
Influx.ieIreland's top web design and digital marketing agency. Golden ruleSEO and content creation are more of a fine art than they are an exact science. The goalposts are forever being changed, and keeping up-to-date with them can be exhausting.
Essentially, you should look at algorithm changes more as things to actively avoid falling-foul of, rather than a standard to be constantly chasing and never acheiving. Businesses need to focus their efforts and resources on creating useful, attractive content, that is timeless and that people actually want to find, as opposed to being constantly trying to hustle the constantly changing Google algorithm. Google isn't dumb, it recognises when a site is purely designed to win keyword bingo, and it also knows if a website offers no actual useful content for consumers. Your site will be down-ranked if you try to game the system, so, just focus on creating original and engaging content, it pays dividends in the long-run. Archives
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