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Web design and digital marketing news

The worlds of website design, SEO, and content marketing are constantly changing. Google makes over 3000 changes to their search algorithm each year, so, we are keeping you up to date on all the latest updates and changes you need to know about.

Ecommerce marketing in the modern age

28/7/2020

 

Growing your eCommerce site's sales

It's important that you define what you want to achieve before you begin, trying to market your eCommerce website. Neil Patel has prepared a fantastic course, suitable for beginners. In the video across, he focuses purely on e-Commerce. And just in case you don't know the definition, e-Commerce, also known as electronic commerce or internet commerce, refers to the buying or selling of goods or services using the internet and the transfer of money and data to execute these transactions. 

For this article, we're going to assume that you already have a e-Commerce site set up, you're already going, you're hopefully at least getting a sale or two, if not, no worries. To get most our of this guidance, you're going to have to go through it step by step, so don't skip ahead.
I don't care if you don't know how to code, we'll figure out how to get you sales. You need to have goals. If you want to do well and take a slice out of that trillion or multi-trillion dollar market, you need to have SMART goals, and we have a worksheet for you that you'll fill out at the end. ​

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    We create unrivaled, unique content that will rocket your search rankings on Google.

    Golden rule

    SEO and content creation are more of a fine art than they are an exact science.  The goalposts are forever being changed, and keeping up-to-date with them can be exhausting. 

    Essentially, you should look at algorithm changes more as things to actively avoid falling-foul of, rather than a standard to be constantly chasing and never acheiving. 

    Businesses need to focus their efforts and resources on creating useful, attractive content, that is timeless and that people actually want to find, as opposed to being constantly trying to hustle the constantly changing Google algorithm. 

    Google isn't dumb, it recognises when a site is purely designed to win keyword bingo, and it also knows if a website offers no actual useful content for consumers. Your site will be down-ranked if you try to game the system, so, just focus on creating original and engaging content, it pays dividends in the long-run.

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  • Home
  • About
  • Process
  • Services
    • eCommerce websites
    • Solicitor websites >
      • Solicitor advertising regulations
    • Small business websites
    • Start-up websites
    • Content marketing
    • SEO in Ireland
    • Website grants
  • Contact
  • News
  • +
  • Get Started