We're doing some experimenting here at Influx. It well-known that Google ranks video content as quality content, but how does the world's best search engine decide on what is quality video content, and what is not?

It's safe to assume that the algorithm is giving a lot of weight to YouTube data, such as; views, comments, thumbs-up/thumbs-down, repeat viewing etc. But there is more to it than that, and we want to see how much value Google gives to shorter, promotion videos, embedded on websites.

Creating new and original content, let it be video, text, blogs, core content, keyword heavy content or even audio, can be a daunting and sometimes expensive task. 

Striking the balance between over/under-investing in content can be a challenge. You must do your research, and learn all about your vertical and what your competitors are doing. 

In this article, we explore the best way to strike the right balance, and get the best long-term return on your investment.

According to Jumpshot and SparkToro, 49% of all searches performed on Google result in a no-click. So, despite people thinking they know what they want when they search for something on Google, the reality is that almost half of all searches don't lead to any website traffic.

The real question is, what does it mean for SEO in 2020, that almost half of all searches on Google won't send traffic to any website at all. For starters, people are either giving up on searches or they're getting the answers right then and there from Google, maybe its a website address they're looking for, or a number that is presented by Google Business listings. In 2020, it can be expected that this decline in organic traffic will continue.